Christian Sobolta

Christian has worked for several years in the flavor industry. He worked from 2003 till 2015 at Firmenich, where he served as VP for Central and Eastern Europe. More recently, he worked as head of innovation EMEA Flavors, at Givaudan, until August 2018. He currently serves as head of business development & innovation at FlavorWiki, a company that he launches in 2018, that helps the food and beverage industry evaluate consumer perception and preference in record time, from anywhere in the world. Flavorwiki has developed a unique, patent pending, digital sensory technology to evaluate flavor, texture, aroma and mouthfeel simultaneously using regular consumers. Equipped with this application, their global community of consumers return actionable insights in a matter of hours. No more waiting for weeks to understand a market or consumer segment. For more info visit the page